------------------- Brand identity
Ferrovial needed a brand identity for a project they were starting with Santander both University and City Council to create an observatory to analyze a huge amount of data extracted from the city. Obtained results will lead to different strategies which will help to increase citizen living standars.
From Sr.Brightside we worked with the idea of monitoring the city: how to analyze its vital signs to perform towards a better life quality. Using «Take the pulse of your city» as a claim, we invited citizen to take part actively on the project.